During his jobs at Red Bull, Adidas and projects with Audi and FC Bayern München, our founder "Matze" was always on the lookout for the perfect snack for in between. The market is full of bars, so there must be something. And of course, who should know better than professional athletes, models or business people with little time. After many conversations and test purchases, it was clear to him that the product he had in mind did not yet exist, and he was obviously not alone. A bar that tastes good but is honest at the same time. Honest? For us, that means high-quality and plant-based ingredients. And above all, little sugar instead of "bappsüß" (thats how we describe an extremely sweet product in German)! The idea was good in theory, but the implementation was unfortunately not quite so easy.
Our story
The idea
Nov 2018
On November 21, 2018, Matze was sitting in a meeting room with a colleague at the Red Bull HQ in Fuschl and the topic of "reasonable bars" came up again. That day he couldn't get the thought out of his head and that same evening he contacted the first production facilities.
producer search
March 2020
After almost 1.5 years, many night shifts, hour-long car journeys to production sites and one rejection after the other, the dream of the perfect bar was about to burst: "There are already enough bars", "If that were possible, such a product would already exist been on the market for a long time", "Do you know what it costs to develop a product?" These were just a few voices that could be heard again and again.
It is well known that "complaining" is always easier than doing. So it was: Challenge accepted!
friend
Aug 2020
There are many friends who have supported the project with passion: both with Sebastian's vegan expertise and with Nathalie's logo and branding skills. Sepp and Dominik also provided us with our office, a carpentry warehouse, including self-made desks and a meeting box.
More about the logoteam
January 2020
After the GmbH was founded at the end of May 2020, the first employee of MKM GmbH started directly in July - welcome Tim. In January 2021, the first employee started to work 100% on the market launch of the OMNIbar - welcome David!
product launch
Sep 2021
After almost 3 years of "roller coaster ride", many cancellations and disappointments, it was simply indescribable to finally hold the OMNIbar in your hand on September 13th, 2021 and to go live on this website on September 29th, 2021.
We have created a product that we are more than convinced of and a team of great people!
…. The basis for the new generation of lifestyle bars has been laid, join us on our journey!